EOFY stands for End of Financial Year. In Australia, EOFY falls on 30 June each year, marking the end of the Australian financial year. The new financial year begins on 1 July. For the 2025–26 financial year, the period ran from 1 July 2025 to 30 June 2026.
For shoppers, businesses and homeowners, EOFY is also widely associated with EOFY sales, when retailers offer promotions, clearance pricing and special offers as they prepare for the new financial year.
The Australian Taxation Office (ATO) confirms 30 June as an important end-of-financial-year date, with various tax and reporting obligations tied to this date.
EOFY is 30 June every year.
For example:
| Financial Year | Start Date | EOFY |
|---|---|---|
| 2024–25 | 1 July 2024 | 30 June 2025 |
| 2025–26 | 1 July 2025 | 30 June 2026 |
| 2026–27 | 1 July 2026 | 30 June 2027 |
| 2027–28 | 1 July 2027 | 30 June 2028 |
So, if you're searching “when is EOFY?”, the simple answer is:
EOFY in Australia is 30 June.
EOFY is significant because it marks the close of one Australian financial year and the beginning of another.
For individuals, it can be a time to organise financial records and prepare tax-related information. For businesses, it can involve reviewing accounts, reporting, stock management and other end-of-year responsibilities.
The ATO also has specific deadlines and requirements around EOFY, depending on your circumstances. For example, some obligations need to be completed by 30 June, while others have later lodgement or payment dates.
For shoppers, however, EOFY has another meaning: sales season.
EOFY sales are promotional events held by Australian retailers around the end of the financial year.
Retailers may use EOFY promotions to:
EOFY sales can therefore be an appealing time to shop for larger home purchases, particularly when you have already been considering a particular piece.
There is no single official EOFY sales start date.
Many Australian retailers begin EOFY promotions during June, while others may start earlier or continue promotions into early July. The exact timing, discount and stock availability depend on the individual retailer.
This means it's worth researching products before EOFY rather than waiting until the final few days.
For furniture and interiors, popular pieces can sell quickly, particularly when an item is already available in limited quantities.
EOFY can be particularly useful for larger purchases where a promotional price can make a meaningful difference.
Popular EOFY shopping categories include:
EOFY can be a good opportunity to consider sofas, dining tables, chairs, occasional tables, consoles, cabinets and bedroom furniture.
Artwork, mirrors, vases, decorative accessories and statement pieces can help refresh a room without requiring a complete redesign.
Pendant lights, table lamps, floor lamps and decorative lighting can transform the atmosphere of a space while also adding another layer of style.
EOFY promotions can be useful for refreshing outdoor entertaining areas with dining settings, occasional chairs, benches and side tables.
EOFY is also a useful time to consider bedding, cushions, throws and other finishing touches that can change the feel of a bedroom or living space.
The biggest discount isn't always the best deal.
When shopping during EOFY, look at the overall value, including:
A beautifully designed piece that works for your space can be a better purchase than something heavily discounted but unsuitable.
If you're using EOFY as an opportunity to update your interiors, start with the room rather than the sale.
Measure first. Check the available width, height and depth before ordering furniture.
Consider proportion. A large dining table may look impressive online but overwhelm a compact dining area.
Think about longevity. Neutral colours, quality materials and versatile silhouettes can make furniture easier to live with over time.
Check delivery requirements. Measure doorways, hallways, lifts and staircases where necessary.
Look beyond the discount. A 20% discount on a well-made piece that you have wanted for months may be more valuable than a larger discount on something you don't really need.
EOFY shopping in 2026 is increasingly about considered purchases rather than simply buying more.
Timber, stone-inspired finishes, woven textures and warm neutrals continue to create inviting Australian interiors.
Curved sofas, rounded occasional chairs, organic coffee tables and softly shaped accessories can introduce visual interest without relying on strong colour.
Cream, beige, taupe, soft brown and natural timber create a sophisticated foundation that can be refreshed seasonally through cushions, artwork and decorative accessories.
Australian homes naturally lend themselves to entertaining between interior and exterior spaces, making outdoor furniture an increasingly important part of the overall design scheme.
Rather than following every passing trend, many homeowners are choosing one or two distinctive pieces that give a room personality and remain appealing for years.
EOFY is an excellent opportunity to invest in the pieces that can make a room feel finished.
Instead of attempting a complete makeover, consider choosing one meaningful focal piece — perhaps a sculptural lamp, beautiful artwork, elegant console, statement mirror or beautifully proportioned occasional table.
Then build around it.
For a refined look, combine warm timber, tactile fabrics, soft neutrals and considered decorative accents. This creates a layered interior that feels collected rather than overly matched.
At House of Isabella Australia, the focus is on distinctive pieces that bring character and sophistication into everyday spaces. With a large in-stock catalogue, East and West Coast warehouses, fast delivery Australia-wide and Australian-based customer care, EOFY can be a convenient time to refresh your home.
For larger purchases, Afterpay and Zip can also provide flexible payment options, subject to the relevant provider's terms.
EOFY and the end of the calendar year are not the same.
EOFY: 30 June
New Australian financial year: 1 July
Calendar year ends: 31 December
This distinction is particularly important in Australia because the financial year does not follow the January-to-December calendar year.
EOFY is 30 June each year. The following financial year begins on 1 July.
The 2025–26 Australian financial year ended on 30 June 2026. The 2026–27 financial year began on 1 July 2026.
No. EOFY sales can run for several days or weeks around the end of June, and some retailers extend promotions into July.
It can be. EOFY promotions may provide an opportunity to purchase furniture at a reduced price, but shoppers should still compare quality, dimensions, materials, delivery and overall suitability.
No. While EOFY is fundamentally a financial and tax milestone, EOFY promotions are widely marketed to Australian consumers as well as businesses.
So, when is EOFY?
In Australia, EOFY is 30 June, with the new financial year beginning on 1 July. While it is an important financial milestone, EOFY has also become a significant retail period, particularly for furniture, homewares and larger household purchases.
The smartest approach is to shop with intention. Know what your home needs, measure carefully, compare value and choose pieces that will continue to feel beautiful long after the EOFY sale has finished.
Mentions of brands such as Florabelle, Gallery Home, Café Lighting & Living, Zaffero, Emac & Lawton and others are included purely for descriptive and contextual purposes. House of Isabella Australia is not affiliated with, endorsed by, or associated with these brands. All trademarks remain the property of their respective owners.
Disclaimer: All trademarks, brand names and product names mentioned on this website are the property of their respective owners. Any references are made for identification, informational or comparative purposes only, and do not imply any affiliation, endorsement, sponsorship or authorisation.
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