Frankie is an Australian lifestyle brand best known for Frankie magazine, a creative publication celebrating art, design, fashion, craft, music, and modern culture. In simple terms, Frankie is a colourful, independent magazine and creative platform that showcases inspiring stories, handmade design, and thoughtful lifestyle content.
Here’s why it stands out: Frankie is not just a magazine—it’s a creative movement that supports independent artists, slow living, and expressive, design-led culture.
Frankie is widely associated with:
Here’s why Australians love it: Frankie feels personal, nostalgic, and artistic in a world dominated by fast, digital content.
In simple terms, it’s a magazine that celebrates creativity in everyday life.
Frankie has a distinctive identity built around creativity and individuality.
The main reason Australians connect with Frankie is authenticity—it highlights real creativity rather than mass-market trends.
Frankie content extends beyond print into a wider creative ecosystem.
The flagship product.
Digital articles and features.
Lifestyle products inspired by the brand.
Occasional creative partnerships.
Frankie has a strong following among Australians for several reasons.
It supports small creators and artists.
Encourages artistic expression in everyday life.
Less commercial, more thoughtful content.
Highly visual and collectible magazines.
Readers feel personally connected to the stories.
In simple terms, Frankie is loved because it feels real, artistic, and refreshing.
Frankie’s aesthetic extends into home styling and interior design inspiration.
The result is a home that feels lived-in, expressive, and curated.
At House of Isabella Australia, the creative, expressive styling seen in Frankie aligns beautifully with curated interior design.
Here’s why Australians choose House of Isabella:
You can recreate a Frankie-inspired aesthetic at home using soft furnishings, textured décor, and artistic statement pieces inspired by Florabelle Collection, Zaffero, Emac & Lawton, Gallery Home, Café Lighting & Living, and OneWorld Collection.
The creative lifestyle space continues to evolve.
More appreciation for handcrafted design.
Focus on mindful, intentional lifestyles.
Print media making a cultural comeback.
Combining art, décor, and personal storytelling.
Eco-conscious art and design practices.
Here’s why this matters: Australians are increasingly drawn to meaningful, creative lifestyles over mass-produced culture.
A Frankie-style space is expressive, relaxed, and creative.
Display illustrations, prints, or DIY pieces.
Combine linen, wood, ceramics, and textiles.
Avoid overly rigid or polished styling.
Stack creative publications as décor.
Let your space feel natural and lived-in.
Yes, Frankie is best known as an Australian lifestyle and art magazine.
It is known for creativity, illustration, design, and independent culture.
Yes, it remains widely loved for its unique editorial style.
Yes, through merchandise and creative collaborations.
Its focus on independent voices and artistic storytelling.
Frankie is more than a magazine—it’s a creative expression of modern Australian lifestyle, celebrating art, individuality, and thoughtful living. It inspires people to slow down, create, and appreciate design in everyday life.
When paired with beautifully curated interiors from House of Isabella Australia, the Frankie aesthetic becomes a lived experience—where creativity, comfort, and design come together in harmony.
Mentions of brands such as Florabelle, Gallery Home, Café Lighting & Living, Zaffero, Emac & Lawton and others are included purely for descriptive and contextual purposes. House of Isabella Australia is not affiliated with, endorsed by, or associated with these brands.
My Cart
Your Cart Is Empty
Continue shopping
